Are you new to Amazon Marketing need to know How To Make an Online Amazon StoreFront in 2022? In 2022, Amazon will be one of the most popular online shops. The e-Commerce platform provides numerous options for third-party vendors to thrive, as seen by its ever-expanding features and services.

The opportunity to create a separate Amazon Store is one of the Amazon Advertising services provided to vendors enrolled in Brand Registry.

An Amazon Store is essentially your own custom-branded website on Amazon that allows registered brands to promote their products without being distracted by competitors’ products or advertisements. It will have the appearance and feel of a true ecommerce business, but will benefit from Amazon’s massive audience reach.

What exactly is an Amazon Store?

The Amazon storefront is a new service that AMZ is providing to sellers that wish to create a personalized purchasing experience. AMZ storefronts allow brands to display all of their products on a tiny eCommerce website.

A well-designed shop can also function as a landing page for advertisements. This is ideal if you want to show off all of your products at once. It is a smaller eCommerce website that carries your products and caters to your brand. Furthermore, the interface is often attractive and simple to use.

When this functionality was first added, only vendors could utilize it. Third-party sellers who are brand-registered can now benefit from it. However, many sellers believe that using an Amazon store entails selling to people who are not Amazon customers. You can, of course, drive traffic to your store, but you must still sell to AMZ’s clients through AMZ.

Advantages of Amazon Stores as a Curated Brand Destination

Your Amazon Store informs customers about your brand while highlighting your top-selling products. Instead of searching for each of your products individually, customers may browse your full product line in your Store. You’ll also get your own “Amazon.com” URL. Amazon.com/junglestix, for example.

There are no competition advertisements.

One of the most significant advantages of having an Amazon Store, in my opinion, is the absence of competitor ads. Advertisements for Sponsored Products and Sponsored Brands offer numerous diversions on Amazon search results pages and even product listings. Customers, on the other hand, will only see your brand on your Store.

Be inventive.

With fantastic photographs, infographics, or even films for your items, you have the opportunity to exercise your marketing creativity. We all know how crucial your main product photos and A+ content are – now you’ll have even more room to completely tailor your brand’s look and feel.

How to Create an Amazon Store

We will create a legitimate Amazon Store for the Jungle Scout brand, Jungle Stix, in this part! Because the Jungle Stix brand just has one product, we won’t need to create subcategory pages, but I’ll show you how to do it nonetheless.

We recommend that you create new visuals and infographics just for your Amazon Storefront. Use different photographs than you have on your listing page to attract customers and provide them with more visual information about your products. I’ll provide some solid examples below to get you started.

Always read Amazon’s creative rules for Stores before generating photos or videos. If you aren’t skilled in graphic design or aren’t confident in your product photography, we recommend hiring a professional Amazon freelancer to develop high-quality, Amazon Store-compliant photos.

Step 1: Establish Your Store
Follow these procedures to accomplish this.

Log in to your seller central or vendor central account first.
On the dashboard, select “Stores.”
Go to “Create Store.”
Next, select your brand name from the pop-up menu.
Finally, click “Create Store” once more.
If your brand name does not appear, make sure you’ve been approved as a brand-registered seller. When you build a storefront on Amazon, only approved companies will appear.

Step 2: Enter Your Brand Name and Logo.

Following completion of the preceding stages, AMZ will direct you to its store builder. You will be asked to provide your brand name and upload your logo here.

Make certain that your brand name is strongly tied to your brand. Use brand names that will confuse customers. Then, as an image, upload your logo. The required dimension is 400 × 400 pixels. You can choose to hide your logo, however it is better if it is visible to your target audience.

When you’ve finished filling out the essential fields, click “Next.”

Step 3: Select a Homepage Design or Template

This may appear to be a bit technical, but it isn’t. There are various pre-designed templates to choose from, making things easier. You can change the appearance of your layout by dragging and dropping designs or pieces.

There are three homepage design options to choose from.

Marquee: Use eye-catching pictures to draw attention to a variety of products offered by your company.
Grid of Products: You can display all of your products in a grid-like arrangement here.
Product Highlight: Use an image or video to highlight your best-selling items.
If you wish to create your own design, AMZ provides a blank template. You’ll also need to give a meta description, but keep it short and sweet. It should encapsulate the essence of your brand and offerings. After you’ve entered your meta description and selected a template, click “save.”

Step 4: Personalize the Look of Your Store

You can design your own store based on your preferences and needs. This is simple because the storefront interface supports the drag-and-drop method.

There are various tiles, and their arrangement is determined by the design you choose. Please choose these tiles and personalize them with any material (image, text, video). If you desire, you can include links in these tiles.

There’s also a preconfigured box at the top of the page where you may place your hero image. Your homepage’s hero image will be the most prominent image. Upload an image that is at least 3000 x 600 pixels in size. Make certain that the image reflects your brand and is relevant to the things you sell.

Step 5: Submit Your Products
Using the tiles, you can add products to your store. You must first upload products to your seller account. This can be done in bulk or individually. Bulk uploading is simpler and faster.

Here’s how to add items to your seller central account.

Please sign in to your account.
On the dashboard, select “inventory.”
Choose “Add a product” or “Upload products.” The choice you select is determined on whether you want to upload in bulk or individually.
Next, go to your nearly finished store and click “Product” when you click on a tile. Following that, you can search for your product using ASINs or keywords, or simply click “search,” and AMZ will load your listings.

To add new products, hold a tile and click “add.” If you wish to replace a product, click the tile and then select “Replace product.” When you add a product to a tile, the image and price of that product are displayed.

Step 6: Include Additional Pages and Subcategories
This will make it easier for customers to find your products and enhance your conversions. Furthermore, adding product photos is a terrific method to further personalise your storefront. Mini pages can even be included within your main categories.

Follow these steps to add extra pages:

In the store builder’s main menu, select “Add page.”
Enter your page title; this will appear in your store’s navigation menu.
Add a meta description to inform customers about your store.
Select a design template (Marquee, Product highlight, and Product Grid).

Step 7: Test Drive and Launch Your Store
Make careful to preview your store before launching it. In the navigation bar, select “Preview.” Previewing shows you how your storefront will look and how everything will work. If you find any flaws, you can repair them before the launch. You can also seek third-party feedback and put it into action.

If you’re happy with the results, go ahead and open your store. Before you open your store, keep the following in mind:

Errors in grammar and typography
Differences in brand and image information
Navigation flaws
To begin, click “submit for publishing” and wait for permission from AMZ. AMZ normally approves requests within 24 hours. Keep an eye out for any bugs or notices so you can fix them.

Conclusion

There’s no reason you shouldn’t use Amazon Stores if your brand is already registered on Amazon. I hope this step-by-step method inspires you to keep expanding your Amazon brand.

I hope you enjoyed my article on How To Make an Online Amazon StoreFront in 2022.

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